January 20, 2006 (Berkeley, CA)—After years of selling performance-oriented hydration backpacks, Hydrapak expanded its business by selling its proprietary drink systems for use in other branded packs. Twelve months later, component sales are the fastest growing segment of the company’s business and have introduced its products into markets that the company could not have reached on its own.
While Hydrapak traditionally markets and sells into the Bicycling and Motorsports markets, it has added partners that market to the outdoor, military, ski, industrial and other specialty markets. “We have always considered ourselves a hydration technology company, but in many ways we have been limited by our distribution focus on the bicycle industry. The exposure to new markets has provided lots of new opportunities, and our rate of innovation has increased exponentially. This benefits both our company and our partners.”
The company is primarily selling its Reversible Reservoir product, whose technology and benefits can be viewed at www.hydrationist.com. The product is assembled in China of US and Chinese components, which has made it both cost-effective and convenient for its customers producing in Asia. The product also lends itself to customization both in terms of branding and of shape and feature options.
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.
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