Emeryville, CA, March 31, 2006 — Madison is pleased to announce that they are now the exclusive distributor of Hydrapak hydration systems for the UK and Republic of Ireland, in both the Cycle and MX markets.

“We are delighted and excited to be the exclusive distributor for Hydrapak,” said Dominic Langan, Managing Director of Madison. “The Hydrapak brand fills an important gap in our portfolio, and with the arrival of the 2007 model year products later this year we will have one of the most comprehensive and technically competent ranges available.”

“We are very pleased to award Madison the exclusive distributorship of Hydrapak,” said Matt Lyon, President of Hydrapak. “By teaming up with one of the best and most dynamic distributors in the world we are well positioned to maximize our potential in this important market.”

About Hydrapak:

Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line has been continuously refined to ensure the products meet performance hydration needs. In 2001, Hydrapak spun-off into an independent company focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. Hydrapak’s complete line of products are carried by specialty retailers in over 33 countries and its drink systems can be found in some of the top consumer brands in the world.

Emeryville, CA, March 14, 2005 — Hydrapak, Inc., the exclusive manufacturer of the easy-to-clean, Reversible Reservoir TM, and a full line of athlete influenced hydration backpacks, announces the addition of motorsport specific packs to compliment its line of all-around use hydration packs. The new hydration systems combine the best of both worlds for competitive and recreational biker sports, in weight, function and performance.

Hydrapak has long been recognized in the Motorcycle industry as being receptive to the needs of motorized sports by providing dedicated products, professional sponsorship and support of major events throughout the United States. The sleek ergonomic styling of the new packs does not interfere with the necessary actions of motorsports. The soft, open-end reservoir with a non-leak velcro closure has been touted as the best hydration alternative because it eliminates the potential hazard of having a large, hard plastic screw-top in the middle of the rider’s back, making landings less adventurous. Hydrapak has done rigorous testing in the field, and the reservoirs, which offer a lifetime warranty, have withstood every hardened test including driving a car over the reservoir!

According to the National Accounts Manager Matt Patterson, the Motorized Sports market has long been a focus of the company “ With the Scramble and the Roost added to the backpack line, we have renewed our dedication to all Offroad, ATV, competitive and recreational motocross enthusiasts and we take great pride in honing in on all the features people want for their specific interests.”

In introducing the motorsport specific Roost and Scramble packs, Hydrapak provides two alternatives to the frequent powersports adventurer. The Scramble is for the minimalist, a rugged and comfortable pack well constructed with a 70oz reservoir, a large main compartment and a stash pocket behind the lower flap. Padded shoulder straps with sternum strap and removable waist strap coupled with a side release buckle which allows system to be mounted to the outside of a chest protector. The Roost is the big Brother of the Scramble and has the same styling, with the same rugged materials, and the addition of more capacity, a large front pocket and a 100 ounce reservoir. Both packs offer Hydrapak’s full-featured drink system which includes Plug-and-Play connector with Shut-Off insert valve.

DEALER NEWS: Hydrapak, Inc. has shifted its focus to supporting its distributors and now that the Company is working with distributors in the US and European market, all sourcing and marketing resources are being allocated to supporting distributors worldwide. Currently, Hydrapak is being distributed by White Brothers in the US, Cassons in Australia, PRV in New Zealand and more than 30 additional distributors in other markets around the globe. In addition to our updated product, we believe, Hydrapak, Inc., will provide strong levels of support in all phases of business including sales cycles, marketing support, logistic organization and communication.

About Hydrapak: Based in Emeryville, California, Hydrapak is focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. More information on the company and its products can be found at www.hydrapak.com or by Matt Patterson at (866) 549-0559.