Hydrapak Appoints Backbone Media To Manage Public Relations Efforts
January 3, 2006 (Berkeley, Calf.)—Hydrapak, a true performance hydration system company specializing in quality packs, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Hydrapak will partner will Backbone to oversee media communications and promotions of its current and future products.
Former pro cyclist and founder of Hydrapak, Matt Lyon, used his cycling background to create innovative, performance-based packs. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line was continuously refined to ensure the products met buyers’ hydration needs. Hydrapak is now one of the leading providers of personal hydration systems. Not strictly for cyclists, trail runners, motorcyclists, skiers, hikers and triathletes also use Hydrapaks to refuel on the go.
Backbone Media will promote Hydrapak’s new and future designs, and Lyons is enthusiastic about the partnership “Bringing Backbone on board to spearhead our PR efforts will allow us to achieve our goals of further educating consumers about Hydrapak. We are excited to utilize Backbone’s fresh perspective and creative ideas in managing our media relations.” Backbone Media’s Penn Newhard is equally excited about the new relationship and stated, “Hydrapak’s designs and constructions are revolutionary, and the easy-to-use technology is unbeatable. Backbone is thrilled to be promoting the packs.”
Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. Hydrapak’s unique features include innovative reversible reservoirs, numerous storage pockets, padded shoulder straps, Hydratunes™ cord ports, external bungee cords and valved connectors—all with enough fluid capacity to keep athletes playing longer.
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.