October 3, 2007 (Berkeley, Calif.)—Hydrapak LLC, creators of innovative and advanced fluid delivery, has entered into an agreement with Venture Design Works to purchase their GEL-BOT and SoftFlask product line. The main offering of the line is the patented GEL-BOT bottle, a water bottle that incorporates a separate nutritional gel chamber for a product that uniquely combines hydration with nutrition. The new offerings provide Hydrapak the opportunity to address athletes’ total nutritional and hydration needs.
“We are excited to bring these new products from Venture Design Works on board and enhance the distribution of these already well received products,” remarks Matt Lyon, President of Hydrapak. “We have acquired these products specifically because they target both hydration and nutrition. We have been searching for more venues in market where we are recognized for hydration innovations, and the GEL-BOT and Soft Flask give us immediate product offerings as well as some great technology to build from in the future.”
GEL-BOT is a water bottle with an integrated gel flask. Using patented ENERGY-CORE technology, GEL-BOT allows consumption of energy gel or water from one bottle. GEL-BOT is easy to use, even while riding or running. Just squeeze the bottle with the valve pushed in to get gel or pull the valve out and squeeze to get water, just like a regular water bottle.

SoftFlask is a gel flask designed for optimal performance. Made of medical grade urethane, SoftFlask is soft and flexible which allows you to squeeze out every drop of gel that you put in. Unlike traditional gel flasks, SoftFlask works equally well whether it is filled with one serving of gel or six.

Venture Design Works (vDw) is a product design firm. Started by a few designers who split their time evenly between designing bleeding edge consumer products (for companies such as Nike, Eli Lilly, Proctor&Gamble, Pepsi, McDonald’s, Giro, BE Aerospace and Pfizer) and playing outdoors, vDw is a way for the founders to pursue passions, outdoors and design. “At Venture Design Works, we search out like-minded innovative brands to augment our company’s mission and Hydrapak does just that, “ states vDw product manager Anthony Pigliocampo.

June 22, 2007 (Berkeley, Calif.)—Hydrapak, creators of innovative and advanced hands-free fluid delivery, has partnered with cycling distributor Norco Products to take over Hydrapak’s distribution across Canada. Both parties are excited about the opportunity to offer high-performance hydration systems coast to coast.“We feel fortunate about this new partnership and Norco’s reputation as the most highly regarded Canadian cycling and accessory distribution company,” remarks Matt Patterson, Sales Director of Hydrapak. “Hydrapak continues to present innovations and solutions that Norco has recognized as stand-outs in the hydration system market.”A 44-year-old company, Norco continues to expand and provide national distribution to over 1,100 independent bicycle dealers across Canada. Norco offers distribution through two warehouses and customer service centers in Eastern (Toronto) and Western (Vancouver) Canada. The dual coast locations offer next day service to most shops.

“At Norco, we are selective about the products and brands we distribute. We focus on long-term relationships with brands that we deem market leaders and that are focused on Canadian independent bicycle dealers, “ states Norco product manager Andrew Belson. “Distribution launch is set for the ExpoCycle show in early September.”

Launched in 2001, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity and encourages athletes to get off the bottle! For an overview of Hydrapak’s technology, visit www.hydrationist.com. To view all packs and accessories visit www.hydrapak.com or call 510.595.8318.

Emeryville, CA, March 31, 2006 — Madison is pleased to announce that they are now the exclusive distributor of Hydrapak hydration systems for the UK and Republic of Ireland, in both the Cycle and MX markets.

“We are delighted and excited to be the exclusive distributor for Hydrapak,” said Dominic Langan, Managing Director of Madison. “The Hydrapak brand fills an important gap in our portfolio, and with the arrival of the 2007 model year products later this year we will have one of the most comprehensive and technically competent ranges available.”

“We are very pleased to award Madison the exclusive distributorship of Hydrapak,” said Matt Lyon, President of Hydrapak. “By teaming up with one of the best and most dynamic distributors in the world we are well positioned to maximize our potential in this important market.”

About Hydrapak:

Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line has been continuously refined to ensure the products meet performance hydration needs. In 2001, Hydrapak spun-off into an independent company focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. Hydrapak’s complete line of products are carried by specialty retailers in over 33 countries and its drink systems can be found in some of the top consumer brands in the world.

Emeryville, CA, March 14, 2005 — Hydrapak, Inc., the exclusive manufacturer of the easy-to-clean, Reversible Reservoir TM, and a full line of athlete influenced hydration backpacks, announces the addition of motorsport specific packs to compliment its line of all-around use hydration packs. The new hydration systems combine the best of both worlds for competitive and recreational biker sports, in weight, function and performance.

Hydrapak has long been recognized in the Motorcycle industry as being receptive to the needs of motorized sports by providing dedicated products, professional sponsorship and support of major events throughout the United States. The sleek ergonomic styling of the new packs does not interfere with the necessary actions of motorsports. The soft, open-end reservoir with a non-leak velcro closure has been touted as the best hydration alternative because it eliminates the potential hazard of having a large, hard plastic screw-top in the middle of the rider’s back, making landings less adventurous. Hydrapak has done rigorous testing in the field, and the reservoirs, which offer a lifetime warranty, have withstood every hardened test including driving a car over the reservoir!

According to the National Accounts Manager Matt Patterson, the Motorized Sports market has long been a focus of the company “ With the Scramble and the Roost added to the backpack line, we have renewed our dedication to all Offroad, ATV, competitive and recreational motocross enthusiasts and we take great pride in honing in on all the features people want for their specific interests.”

In introducing the motorsport specific Roost and Scramble packs, Hydrapak provides two alternatives to the frequent powersports adventurer. The Scramble is for the minimalist, a rugged and comfortable pack well constructed with a 70oz reservoir, a large main compartment and a stash pocket behind the lower flap. Padded shoulder straps with sternum strap and removable waist strap coupled with a side release buckle which allows system to be mounted to the outside of a chest protector. The Roost is the big Brother of the Scramble and has the same styling, with the same rugged materials, and the addition of more capacity, a large front pocket and a 100 ounce reservoir. Both packs offer Hydrapak’s full-featured drink system which includes Plug-and-Play connector with Shut-Off insert valve.

DEALER NEWS: Hydrapak, Inc. has shifted its focus to supporting its distributors and now that the Company is working with distributors in the US and European market, all sourcing and marketing resources are being allocated to supporting distributors worldwide. Currently, Hydrapak is being distributed by White Brothers in the US, Cassons in Australia, PRV in New Zealand and more than 30 additional distributors in other markets around the globe. In addition to our updated product, we believe, Hydrapak, Inc., will provide strong levels of support in all phases of business including sales cycles, marketing support, logistic organization and communication.

About Hydrapak: Based in Emeryville, California, Hydrapak is focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. More information on the company and its products can be found at www.hydrapak.com or by Matt Patterson at (866) 549-0559.

January 20, 2006 (Berkeley, CA)—After years of selling performance-oriented hydration backpacks, Hydrapak expanded its business by selling its proprietary drink systems for use in other branded packs. Twelve months later, component sales are the fastest growing segment of the company’s business and have introduced its products into markets that the company could not have reached on its own.

While Hydrapak traditionally markets and sells into the Bicycling and Motorsports markets, it has added partners that market to the outdoor, military, ski, industrial and other specialty markets. “We have always considered ourselves a hydration technology company, but in many ways we have been limited by our distribution focus on the bicycle industry. The exposure to new markets has provided lots of new opportunities, and our rate of innovation has increased exponentially. This benefits both our company and our partners.”

The company is primarily selling its Reversible Reservoir product, whose technology and benefits can be viewed at www.hydrationist.com. The product is assembled in China of US and Chinese components, which has made it both cost-effective and convenient for its customers producing in Asia. The product also lends itself to customization both in terms of branding and of shape and feature options.

Launched in 1996, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.

January 20, 2006 (Berkeley, Calf)—Hydrapak, a true performance hydration-system company, specializes in quality packs and drink systems. Committed to high performance technology, Hydrapak hydration systems are recognized for excellence and superior engineering.

Hydrapak’s reversible reservoir makes cleaning and drying easy and efficient. The wide-mouth, roll-top closure aids in both filling and turning the reservoir inside out. Additionally, the “no-slosh” reservoir includes strategically placed baffles to limit the movement of liquid. Specialized “plug-and-play” tube connectors allow the hydration tube to be attached or removed with an easy push of a button.

Hydrapak launched its technology in the outdoor industry in late 2005. State-of-the-art designs have enabled Hydrapak to partner and develop drinking systems for several highly respected core companies in the outdoor, military, bicycle, ski and motocross industries. Hydrapak continues to forge new territory due to its extremely sound, leak-proof system, attention to detail, and ease of use. Matt Lyon, president of Hydrapak, enthused, “Promoting our technology to more widespread markets has enabled us to grow in ways we never dreamed of. We feel that the sky is the limit in terms of the industries we can reach with our progressive designs.”

Hydrapak is committed to pushing the limits of construction and materials to create the highest performance, most functional hydration systems available—all with enough fluid capacity to keep people hydrated and therefore, working and playing longer.

Launched in 1996, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.

January 15, 2007 (Berkeley, Calif.)— Hydrapak, creator of innovative and advanced hands-free fluid delivery, introduces the AS Cargo, a performance hydration pack with a fresh take on lightweight expandable design. Comfortable and easy to use, the AS Cargo is an efficient pack to carry on all outdoor pursuits.

Thoughtfully designed, the AS Cargo’s main compartment contains an expanding zipper for added gear storage space, and its Air Scoop back features large air channeling pods to increase airflow between your back and the pack. The performance sternum strap has a tri-point strap mount for a customized fit, while the removable waist belt keeps the pack in place during active sports such as running or cycling.

The AS Cargo features ample internal and external pockets, a key clip and a fleece-lined sunglasses pocket. A Hydratunes™ cord port allows an IPOD or mp3 player to be easily accessed, and a zipper accesses the insulated reservoir pocket and expansion gussets. The AS Cargo offers a 70 oz reservoir, which provides enough water for up to 2-3 hours of exercise.

The core of the AS Cargo’s hydration technology is Hydrapak’s reversible reservoir, making cleaning and drying a cinch. The Plug-N-Play connector system allows the drink tube to be removed from the reservoir while it is being filled with liquid, and the Easy-Flo bite valve features a one-hand shut off and is angled for ease of use.

SRP: $69.99
Reservoir: 70 oz.
Weight: 1 lb, 3 oz
Gear Storage: 230-350 cubic inches

Hydrapak Introduces the Drank to it’s 2007 Pack Line