April 11, 2012 (Oakland, Calif.) – Hydrapak, a leading global supplier of active-lifestyle hydration equipment, has been selected as key OEM hydration provider for Shimano, and The North Face (TNF) as the companies introduce a range of new products to the bolstered hands-free hydration category.
Shimano’s all-new 2013 cycling bag product line includes the ACCU3D Unzen- designed for aggressive off-road riding. This pack will provide cyclists reliable hydration through Hydrapak’s 2-Liter Elite Reservoir, featuring custom Shimano embossing. Additionally, Shimano will sell the 3-Liter Elite Reservoir as a component for cyclists looking to upgrade their existing reservoir.
“Shimano has chosen to partner with Hydrapak for a number of reasons. One of them is its ease of use, in regard to use while you’re riding, but also afterwards when cleaning,” said Shimano Product Manager Evert-Jan Haarhuis, “Furthermore; the hydration system is extremely durable and strong. Shimano will use Hydrapak hydration systems in our new Unzen 6L, 10L and 15L versions. We are proud to use Hydrapak as our new partner and look forward to a fruitful and long-lasting partnership.”
Hydrapak’s Reversible Elite Reservoir, featuring Shape-Loc baffled technology, will also now be the standard-issue hydration reservoir in TNF’s Torrent packs, while the Reversible Elite Reservoir will be standard throughout their Enduro styles.
The Torrent and Enduro Pack will be available at specialty retailers, REI, and TNF’s 47 global retail stores. TNF’s Retail Team will also merchandise Hydrapak’s universal components- including Reversible Reservoirs with Shape-Shift Technology, Hydrafusion Insulated Tubes, Surge Valves, etc., offering consumers an array of valuable accessories for any hydration compatible pack.
“We are excited to welcome Shimano, inov-8, and The North Face to our growing list of customers,” said Hydrapak’s Director of Sales Matt Patterson, “These brands are consistent innovators and market leaders across a range of outdoor sports and activities. We are honored to have the opportunity to collaborate with them in their product design process.”
These additions expand the impressive roster of premium manuf acturers that integrate Hydrapak hydration components into their designs — including Salomon, DaKine, Vaude, Nathan, Backcountry Access, EVOC, Oakley, Columbia, Fox, Ogio, Kriega, Scott, BMW, KTM, Berghaus and Geigerrig. These partnerships demonstrate the evolving dynamic of the hydration category, which has found new energy and excitement with increased brand participation and product offerings.