Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced their role as OEM provider for The North Face. Hydrapak’s Reversible Reservoirs with Shape-Loc baffled technology will now be the standard-issue hydration bladders in TNF’s Torrent packs with Reversible Elite Reservoirs throughout their Enduro styles.
The partnership is the latest collaboration in which the Oakland-based company has assisted an established brand by supplying a premium hydration product for their specific pack designs.
“We are excited to work with Hydrapak, now for our base reservoir needs” says Stephen Barnes, TNF’s Senior Product Manager – Equipment. “Going forward we see this as a fantastic opportunity to partner with an industry leader on future innovations.”
“We are excited to welcome The North Face to our list of customers,” said Hydrapak’s Director of Sales, Matt Patterson. “They are clearly a market leader capable of creating many innovative products and we are honored to collaborate with them in their product design process.”
The Torrent and Enduro will be available at specialty retailers, REI, and TNF’s 47 global retail stores. TNF’s Retail Team will also merchandise Hydrapak’s universal components including Reversible Reservoirs with Shape-Shift Technology, Hydrafusion Insulated Tubes, Surge Valves, etc. for consumer upgrades for any hydration compatible pack.
Along with The North Face, other recent brands utilizing Hydrapak components include GoLite, UltrAspire, and Von Zipper — bolstering a diverse range of products for a broad range of hydration categories.
These additions add to an impressive list of premium manufacturers that integrate Hydrapak hydration components into their designs — including Salomon, DaKine, Vaude, Nathan, Backcountry Access, EVOC, Oakley, Columbia, Fox, Ogio, Kriega, Scott, BMW, KTM, Berghaus and Geigerrig. These partnerships demonstrate the evolving dynamic of the hydration category, which has found new energy and excitement with increased brand participation and product offerings.
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